Hi-C Man
From Marc De Vries '85:
Date: ca. 1980
Location: Salcedo Village, Makati
A TV commercial was being shot on an empty lot near Salcedo Village. A crane was lifting a man dressed in a badly fitting Hi-C superhero outfit by the belt 30 ft high into the air. The idea, according to the director, was that the Hi-C man would swoop down to a gang of children who were standing below with their arms waving with frantic anticipation. Despite having practiced these arm movements at concerts of Cool and the Gang and Air Supply, the director was not impressed by our acting skills.
He took it upon himself to demonstrate how to act like an enthusiastic child desperate to get a drink from the Hi-C man. Being a frozen Zesto fan myself, it was a tall order, and it took him a good part of 10 minutes to get the message across. All the while with the Hi-C man dangling from the crane.
"Ockhay eberybody... Acsjon!!!" The film started rolling, focusing on the Hi-C man. But something was not right, and just when we were raising our arms and shouting our appreciation... the belt snapped and the Hi-C man fell 30ft to the concrete ground... SMACK.
"Ockhay CUT"!!! the director walked over to the superhero who was barely moving. There was some consternation about what to do, and after a good 15 minutes of chaos a Jeepney drove up to take the man to the hospital. At that point the director managed to wriggle off the superhero's costume and while the Jeepney sped away walked over to the shocked group of kids.
With in one hand his bullhorn and in the other the costume raised in the air he bellowed: "Ockhay guys, we need a new Hi-C man..."
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